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Herbalife: Edi Hienrich

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By: Sean Moloughney

Editor, Nutraceuticals World

Herbalife Ltd., Los Angeles, CA, has named Edi Hienrich senior vice president and managing director of its Europe, Middle East and Africa region. He will be responsible for all business, strategic, sales and marketing functions across the region’s 37 markets. Mr. Hienrich is a 20-year veteran of Herbalife. He most recently served as vice president of sales for the general U.S. market.

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